As far back as 1909, emerging company General Motors acquired the Rapid Motor Vehicle Company after producing some of the first trucks in the fledgling automobile industry. The two companies merged and laid the foundations of what came to be called the General Motors Truck Company, or, later, simply, “GMC.”
Shortly after, financial troubles caused founder William Durant to be dethroned; however, he accepted his failure with grace and immediately started Chevrolet, which achieved success in the industry by competing with Ford. Durant returned to GM in 1917 and brought Chevrolet with him, resulting in the partnership of the two companies.
In his absence, the first truck under the GMC name had been engineered and mass-produced in 1912, selling over 22,000 units. The brand only became more successful after Durant’s return, and as the company’s lineup expanded, so too did sales. GMC asserted itself as a leader in the automotive industry. This success was followed by the brand’s participation in World War II, during which GMC produced over 600,000 trucks for the military.
GMC became increasingly forward-thinking after the war, pursuing innovation in the realm of becoming more environmentally conscious. The brand’s trucks became lighter, more aerodynamic, and more efficient. By the 80s and 90s, GMC, and General Motors overall, was as prosperous internationally as back home in the United States.
To this day, GMC continues to produce and sell some of the most widely-respected pickup trucks in the industry, becoming one of the internationally-recognized leaders of the segment. For more information on GMC pickup trucks and SUVs, stop by Triple M Motors in CARTHAGE, MS today!
Shortly after, financial troubles caused founder William Durant to be dethroned; however, he accepted his failure with grace and immediately started Chevrolet, which achieved success in the industry by competing with Ford. Durant returned to GM in 1917 and brought Chevrolet with him, resulting in the partnership of the two companies.
In his absence, the first truck under the GMC name had been engineered and mass-produced in 1912, selling over 22,000 units. The brand only became more successful after Durant’s return, and as the company’s lineup expanded, so too did sales. GMC asserted itself as a leader in the automotive industry. This success was followed by the brand’s participation in World War II, during which GMC produced over 600,000 trucks for the military.
GMC became increasingly forward-thinking after the war, pursuing innovation in the realm of becoming more environmentally conscious. The brand’s trucks became lighter, more aerodynamic, and more efficient. By the 80s and 90s, GMC, and General Motors overall, was as prosperous internationally as back home in the United States.
To this day, GMC continues to produce and sell some of the most widely-respected pickup trucks in the industry, becoming one of the internationally-recognized leaders of the segment. For more information on GMC pickup trucks and SUVs, stop by Triple M Motors in CARTHAGE, MS today!
Triple M Motors Inventory
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